Verilinx Attribution Engine

ONLINE TO STORE ATTRIBUTION

• The Verilinx Attribution Engine is a secure, privacy-first solution that helps brands connect their first-party CRM data with major advertising platforms like Google, Meta, and TikTok. This integration unlocks powerful insights, allowing businesses to accurately attribute sales, optimize campaigns, and maximize their return on ad spend (ROAS).

​

• The core of the Verilinx value proposition is its commitment to privacy and compliance. No raw personal data is ever shared with ad platforms. Instead, all customer identifiers are irreversibly hashed using SHA256 before being uploaded to secure, privacy-safe environments. The data is processed in these clean rooms, and results are only returned as aggregated, anonymized reports, fully compliant with GDPR and KVKK regulations.​

​

• The implementation process is straightforward, starting with a data audit and mapping your CRM fields to platform-specific identifiers. Verilinx handles the technical setup, secure uploads, and the final reporting. The platform provides a range of valuable insights, from full-funnel and cross-device attribution to audience composition and media path analysis, tailored to the specific capabilities of each ad platform. For example, Google Ads Data Hub offers deep, multi-touch attribution, while Meta and TikTok provide offline conversion and ROAS tracking.

​

• Verilinx is designed for use cases across various industries, including retail, e-commerce, and lead generation, allowing companies to measure the true impact of their ad campaigns on offline and online conversions. By acting as a privacy-safe data bridge, the platform gives brands the strategic insights needed to turn data into better campaign outcomes.